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The myths surrounding exporting--"I'm too small," "I can't compete," "It's too complicated," "It's too risky"--are just that: They're false, Heise says.



"We can help educate you on the process, refer you to resources that can help you mitigate your risk and take some of the mystery out of the process," she adds.



However, don't pursue exporting unless you believe you have the internal resources, both human and financial, to commit, Heise says.



"It really is a business within a business," she says. "In this current economic downturn, we have been encouraging companies that have not exported before to spend the time now to get educated on exporting so they can be prepared when market demand increases."



Also, as senior leadership, you must be dedicated to it, Heise says, because globalizing requires time, training and compliance.



Use the available resources. When engaging with new partners or customers, be diligent with research and proactive in protecting your intellectual property. Employ a team of providers, including a reputable freight forwarder, international banker, attorney and U.S. Commercial Service specialist. Network with fellow entrepreneurs, Hennessy suggests.



If you need an agent or distributor, choose one with whom you feel comfortable, Hayden recommends. Be in regular contact for updates and information, such as where your products are located and how they're displayed or represented.



"Go for it," Owen advises. "For so many reasons, women entrepreneurs should definitely explore the possibilities of the international opportunity. It's interesting and fun."







Doresa Banning is a Nevada-based freelance journalist who frequently writes about business. Follow her on Twitter @doresabanning.

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